Stop Losing Leads. Start Closing Deals.

Start Seeing
+%
Increase in Monthly Quote Requests
With a website built & managed by Sans Terra.
You'll Get A
+%
Reduction in Time-To-Close
Automate follow-ups to remove bottlenecks.
Eliminate
%
Of Unqualified Leads
AI-powered routing & lead qualification.

You Will See an increase in leads for your utility equipment business GUARANTEED.

“Before Sans Terra, our website was a brochure. Now it’s our best salesperson.”
We’re getting more quotes than ever, and every lead hits our CRM instantly. The system they built has completely changed how we follow up—and how fast we close.

– Rob Streeter, ABM Equipment

“We didn’t need a new website—we needed a system.”
Sans Terra unified our brands, streamlined our equipment listings, and gave us automation that actually works. We’re seeing more qualified leads and better tracking across the board.

– Nathan Stan, Utility Sales & Service

The CRM, the website, the quote system, the follow-ups... it all works together. Sans Terra didn’t just build a site—they built us a connected system that is easy to maintain, saves time and makes our jobs easier.

– Jessica, Electrical Builders, Inc. (EBI)

I have always found Sans Terra to be knowledgeable, responsive, and ahead of the latest ever changing technology trends. The market for digital marketing is saturated, but as with most things in life, you get what you pay for. I would recommend Sans Terra for anyone serious about growing their business.

- Chris Carwie, AG Peltz Group, LLC

Sans Terra's Unified Digital Growth System

We help equipment upfitters and industrial service companies dominate their market with a single digital growth system—one partner, one system, all the results.

Built specifically for utility equipment upfitters & industrial services.

Lead Capture

Website + CRM capture, routing, and follow-up—fully connected.

Accountability

Rep dashboards and activity tracking built into the CRM.

Qualification

AI chatbots & SMS agents qualify 24/7 and hand off to sales.

Clarity

Unified reporting—see inbound + outbound in one view.

Trusted by upfitters and industrial teams.

CORE PROMISE

One system that captures, qualifies, and closes more leads

Make your sales team accountable and your results visible.

Website → CRM

Secure, SEO-ready site with equipment systems feeding your CRM.

Inbound + Outbound

Ads, SEO, email plus cold email, LinkedIn, SMS when you’re ready.

AI Assistants

Onsite chat + SMS agents capture and pre-qualify 24/7.

Unified Reporting

Know what’s working and who’s following up—no guesswork.

Let's Get to Work!

cHOOSE YOUR LEVEL OF GROWTH

Start where you are—scale when you’re ready.

Foundation - Get Found Online

$ 1500 / month
  • Fast, secure, SEO-ready website
  • CRM setup & lead routing
  • Local listings & review management
  • Baseline SEO + reporting
  • Website hosting & security
Get Started
Most Popular

Growth - Generate Leads

$3000 / month
  • All Foundation features
  • OEM / Rental / Used equipment systems
  • Email newsletters + segmented lists
  • Social media content system
  • Paid ads + retargeting
  • Data enrichment & CRM cleanup
Get Started

Domination - Control Your Market

$6000 / month
  • All Growth features
  • Outbound: cold email, LinkedIn, SMS
  • AI chatbot & SMS qualification
  • Advanced dashboards
  • Ongoing optimization & consulting
Get Started

Need a custom plan? We work with all sizes of businesses in the upfitting, rental and manufacturing industries, get in touch.

HOW IT WORKS

A proven rollout designed for speed and clarity.

Step 1

Audit & Strategy
Security, SEO, systems review → prioritized action plan tied to goals.

Step 2

System Optimization
Hosting, CRM, analytics, chat, automations—all wired together.

Step 3

Content & Campaigns
Website updates, email, ads, and social aligned to pipeline.

Step 4

Continuous Improvement
Monthly enhancements, experiments, and reporting.

Sarah from Sans Terra! Sarah from Sans Terra! - I'm always on 😉

wHAT'S INCLUDED

Everything you need—under one roof.

Website & Systems

WordPress, equipment listings, rentals/used, secure hosting, Cloudflare.

CRM & Email

Any CRM, lead routing, newsletters, data enrichment, segmentation, templates.

Reporting

Executive dashboards with inbound + outbound in one view.

AI & Automation

Onsite chatbot & SMS agents, qualification, enrichment, routing.

Traffic & Demand

SEO, Google Ads, retargeting, social content system, outbound.

Training & Support

SOPs, team workshops, and ongoing improvements.

We Bring The Results

ABM Equipment

abm

Problem: Outdated site, no CRM, missed inquiries - Result: +200% quote requests, CRM-connected AI follow-up, faster sales.

See the Results

Case Study: ABM Equipment

From Outdated Website to 24/7 Sales Engine

The Challenge

ABM Equipment had a solid reputation in the utility truck space—but their digital presence didn’t reflect it. The site was outdated, disorganized, and not mobile-friendly. Inquiries often went unanswered, and there was no CRM to manage leads or follow-ups.

  • Poor SEO and traffic quality
  • Disjointed product listings and forms
  • No CRM or automation for leads
  • Missed opportunities due to delayed responses

The Sans Terra Solution

  • Mobile-optimized WordPress rebuild
  • Smart product catalog by category and brand
  • HubSpot CRM with smart forms and tracking
  • AI-driven SMS follow-ups
  • Custom digital quote and signature flow

The Results

  • Steady increase in qualified leads
  • Faster response times and more closed deals
  • Clear OEM visibility and engagement
  • Daily quote requests from the website
“We didn’t just need a facelift—we needed a system. Sans Terra gave us the tools to sell faster, respond better, and track everything.”
— President & CEO, ABM Equipment

Utility Sales & Service

ussi-thumb

Problem: Two disconnected brands, poor lead flow - Result: Unified brand, smart routing, equipment listings that generate leads.

See the Results

Case Study: Utility Sales & Service Inc. (USSI)

One Unified Brand. One High-Performance Sales System.

The Challenge

USSI operated two overlapping brands—Utility SSI and Power Equipment Leasing (PEL)—with an inconsistent web presence, scattered equipment listings, and no central destination for sales, rentals, or service. Internally, the team faced issues tracking quotes, managing forms, and updating content.

  • Brand confusion between USSI and PEL
  • No central website for sales, rentals, parts, or service
  • Inquiries routed inconsistently or not at all
  • No CRM or follow-up system
  • Poor SEO and difficult content management

The Sans Terra Solution

  • Unified both brands under one website
  • Built a region-based custom site with equipment, services, and employment
  • Smart lead routing via HubSpot CRM
  • SEO-driven content strategy by category, industry, and manufacturer
  • Automated quote and rental workflows

The Results

  • Unified web presence matching field reputation
  • Simplified navigation and stronger calls-to-action
  • Smarter lead routing and CRM reporting
  • Improved quote volume and brand clarity
“Before Sans Terra, our digital presence didn’t match the quality of our work. Now, it’s clean, easy for our customers to use, and even easier for us to manage.”
— Executive Team, USSI

Utility Truck Equipment

ute

Problem: Broken website, non-responsive website manager - Result: Improved website presence, fast turnaround for updates.

See the Results

Case Study: Utility Truck Equipment

From Frustration to Full Control

The Challenge

Utility Truck Equipment came to us with a broken website and no support from their previous web manager. Pages were down, updates weren’t getting done, and the digital presence didn’t reflect their professionalism in the field. With time-sensitive updates piling up, they needed fast, reliable help.

  • Broken or outdated site functionality
  • Unresponsive web management team
  • No clear system for updating equipment listings or content

The Sans Terra Solution

We stepped in quickly to rebuild trust—and their website.

What We Did
  • Site Recovery & Repair: Diagnosed and fixed critical issues to get the site back online
  • Ongoing Web Management: Took over hosting and content management for reliable, on-demand updates
  • Modernization: Improved mobile responsiveness, cleaned up layout, and ensured brand consistency
  • Streamlined Communication: Established a clear process for content changes with fast turnaround

The Results

  • Fully functional, responsive website
  • Clean, professional online presence
  • Rapid update support, often same-day
  • Renewed confidence in their digital platform

“We were stuck with a broken site and no one to call. Sans Terra fixed it fast and keeps it running—now we actually enjoy updating our website.”

– Utility Truck Equipment

AG Peltz

homepage

Problem: Outdated website and difficult to maintain - Result: Page builder and training makes updating the website easy.

See the Results

Case Study: A.G. Peltz Group

From Outdated Systems to a Modern Digital Platform

The Challenge

A.G. Peltz came to Sans Terra with a strong reputation in Roller Compacted Concrete (RCC) and Slipform Paving but an outdated website that didn’t reflect their industry leadership. Their site was difficult to update, poorly structured for search, and missing clear pathways for RFPs, job inquiries, and showcasing major projects.

  • Outdated infrastructure and design templates
  • Hard-to-maintain content structure, hurting SEO
  • No streamlined forms for RFPs, employment, or inquiries
  • Lacked clear project categorization and equipment showcase

The Sans Terra Solution

We rebuilt AGPeltz.com from the ground up with modern infrastructure, better content organization, and a design that emphasizes their expertise and project impact.

What We Did
  • Website Infrastructure Upgrade: New CMS install with staging and production environments for safe, scalable updates
  • Modern Templates: Designed project, expertise, and equipment pages for clarity and performance
  • Project Showcase: Organized 65+ projects with filters by expertise (RCC, Slipform, CTB) and type (airport, roadway, port, etc.):contentReference[oaicite:0]{index=0}
  • Lead & Talent Capture: Built robust RFP, general inquiry, and employment forms with automation and tracking:contentReference[oaicite:1]{index=1}
  • SEO & Compliance: Improved indexing, redirects, ADA/GDPR/CCPA compliance, and integrated Google Analytics reporting:contentReference[oaicite:2]{index=2}

The Results

  • Streamlined, modern site that highlights A.G. Peltz’s expertise in RCC and Slipform Paving
  • Visitors can quickly find project examples, technical expertise, and equipment details
  • Secure, flexible platform ready for future updates
  • New RFP and employment systems supporting business growth

“I have always found Sans Terra to be knowledgeable, responsive, and ahead of the latest ever changing technology trends. The market for digital marketing is saturated, but as with most things in life, you get what you pay for. I would recommend Sans Terra for anyone serious about growing their business.”

FAQs

Straight answers for busy teams.

Everything You Need, All in One System

A lead-crushing web system built to move metal and close deals—fast. Guaranteed.

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Equipment Websites

Turn your website into a lead generation machine streamlined for your application.

  • Equipment Listing Systems
  • New & Used Equipment
  • Rental Equipment Management
  • Whole Goods & Parts Sales
  • Parts & Service Department Solutions

CRM & Lead Management

Power your sales process with CRM tools and automation that capture, track, and convert every lead.

  • CRM Integration
  • Email/Text AI Automation
  • Email Marketing
  • Deal Pipelines
  • Lead Systems
crm
google-ads

Traffic & Ongoing Strategy

Consistent traffic and long-term growth with targeted SEO, ads, social, and support built for equipment companies.

  • SEO & Local Search Optimization
  • Paid Search Ads Strategy
  • Social Media Management
  • Training & Support
  • Web & CRM Hosting

AI & Automation

Never miss a lead—our AI tools qualify, respond, and route inquiries instantly so your team stays focused on closing.

  • SMS Agents
  • Missed Call Text-Back
  • Lead Qualification
  • Chatbots
  • Rehash Campaigns
automation

Talking Shop: Get more leads for your sales team.

Drive More Calls This Week

One Change to Your Google Business Profile That Can Drive More Calls This Week When someone’s truck is down or they’re looking for a part, rental, or emergency repair, they’ll almost always Google you first-even if they already know your name. The first thing they see? Your Google Business Profile. If it’s missing info or…

Read More

Turn Website Lurkers Into Real Leads

How a Single Social Post Can Turn Website Lurkers Into Real Leads A lot of equipment companies hear “social media” and immediately picture a full-time job: constant posting, fancy graphics, endless comments to respond to. The reality? You don’t need to become an influencer to see results. Sometimes, just one well-timed post can spark a…

Read More

The Easiest Way to Get More Leads From Your Website

Update Your Inquiry Forms If you’re like most work truck upfitters, you’ve probably invested plenty of time and money into your website. But here’s a question: When was the last time you checked your own “Contact Us” or “Request a Quote” form? For many companies, the biggest bottleneck in lead generation isn’t low website traffic-it’s…

Read More

AI Chatbot That Converts Website Visitors into Leads

What’s Your Website Doing at 10 PM? Your website doesn’t close at 5 PM-but does it do anything after hours? If someone visits your site with a question, quote request, or just looking for a part-are they greeted? Or do they bounce? We set up AI chatbots that act like a digital sales assistant-ready to…

Read More

How to Assert Your Authority in Google Search

Tired of Relying on Referrals? Build a Lead Machine That Works While You Sleep Are you still depending on word-of-mouth, trade shows, or cold calls to bring in new business? It’s time for a smarter approach. Showing up first on Google when someone searches for what you sell isn’t a pipe dream-it’s a proven strategy…

Read More

AI Automation Solves Real Business Problems

If your inbox looks anything like mine lately, it’s probably filled with buzz about “AI automation.” Most of it? Hype. But here’s the part that matters to companies like yours: At Sans Terra, we’re using automation to solve real business problems. That means making sure every lead is qualified, followed up with, and every quote…

Read More

What Happens to the Calls You Miss?

Your Leads Are Falling Through the voicemail crack Let me ask you something-what happens when a lead calls your office and no one answers? If you’re like most busy service businesses, that call goes to voicemail… and never gets returned. That’s real money walking out the door. We fix that with an AI Voicemail Handler…

Read More

Never Miss Another Lead—Even After Hours

AI That Responds in Seconds and Books the Meeting for You Most teams don’t lose leads because of bad marketing-they lose them because no one followed up fast enough. We’ve built an AI Appointment Setter that solves that problem. It responds to web leads in real-time-via text, email, or chat-and books qualified appointments right to…

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Utility Equipment Businesses Face Unique Challenges Online

Utility industry businesses, including OEMs & upfitters, face unique challenges that can pose significant obstacles when it comes to establishing a strong online brand presence. In highly vertical industries like the utility equipment industry, the target audience is often very specific… …Great! You say. Well, there are some hidden issues that can make it harder…

Read More

You Don’t Need Another Web Vendor.

You need a lead-crushing web system built to move metal and close deals—fast.

Why Work With Us??

we’re not just another marketing agency—we’re the only partner most industrial companies will ever need to dominate online. Here’s why:

ChatGPT Image Jun 3, 2025, 02_56_09 PM

1. We Know Your Industry

We specialize in equipment upfitters, industrial services, and heavy-duty B2B. We understand how your business works, what your customers care about, and how your sales process actually functions—from quoting to delivery.

2. We Offer a True All-in-One Solution

We don’t just build websites—we build lead generation systems, CRM-integrated workflows, email marketing pipelines, and accountability tools. Everything we deliver ties together with:

  • Website design and updates
  • CRM & quoting automation
  • Local listing & reputation management
  • Reporting that shows results
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ChatGPT Image Jun 3, 2025, 03_11_02 PM

3. You Get Strategy and Execution

Most agencies either give advice or do tasks. We do both. From initial planning to final implementation, we build the systems and train your team to use them. We Build for Results, Not Fluff.  No buzzwords. No vague ROI. You’ll know exactly:

  • Where your leads are coming from
  • Who is following up (or not)
  • Which pages, ads, and emails are actually working

4. We’re a Family-Run Team That Cares

Led by Joel and Brandy Eckman, Sans Terra is small by design but mighty in capability. You’ll never be handed off to a junior rep. You’ll work with experienced professionals who treat your business like their own.

Let's Goooooo!