If you are not receiving the volume or type of leads that you want from the web, there could be something seriously wrong with your business online, and it likely goes beyond your website.
Your entire digital footprint may be sending mixed messages to your customers about your business. It is also possible competitors are buying all of your traffic away from you.
How can you know? Easy! Google Yourself!
This might sound overly simple but this is honestly the very first step we take when we meet a new client concerned about a lack of leads from the web.
So often the most glaring issues they are facing, are right there, staring us in the face.
Some of the most common issues we see include:
- Websites accidentally hidden from search engines
- Missing or Incorrect page titles and descriptions
- Lack of a Google My Business page
- Competitors bidding against a company's brand or product name
- Websites flagged by Google as not secure or mobile-friendly
- Bad or a lack of reviews
- Inconsistent use of the business name
Think about it:
When you are choosing a new vendor, considering a blind date, or even a babysitter for the kids, the first thing you do is pop open that browser and start searching.
But when was the last time you searched for your own business by name?
Taking 10 minutes now could keep you from losing potential customers. It will also save you a lot of time and money when creating your next marketing efforts.
The following short video gives you a sense of what you should see - and don't worry! If you find issues, we are here to help.
Book a strategy session with our team today to learn more about how to improve the health of your business online.
Watch this video to see how your customers are seeing you, and use this same trick to spy on your competitors.
Sans Terra staff is standing by. Put our 20+ years of experience to work today.